Effects Of Risks On Online Consumers Purchasing Behavior: Are They Risk-Averse Or Risk-Taking?
نویسندگان
چکیده
منابع مشابه
Impact of Financial Characteristics on Future Corporate Risk-Taking Behavior
Organizational risk is often defined as a change in the flow of profit, or as a sys-tematic or non-systematic changes in the stock return flow. The risk taking of management is conceptualized as the actual investment decisions that are indictors due to uncertainty results. The purpose of this study is to investigate the effect of financial characteristics on future corporate risk taking behavio...
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We formally represent the effects of prior gains and losses in a simple dynamic preference calculus based on prospect theory's value function and thoughts adapted from aspiration level theories. We investigate our predictions in questionnaire experiments. Since we document a strong effect of prior gains and losses in our main study on entrepreneurial decision making, findings are consistent wit...
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ژورنال
عنوان ژورنال: Journal of Applied Business Research (JABR)
سال: 2013
ISSN: 2157-8834,0892-7626
DOI: 10.19030/jabr.v30i1.8291